Sales Engineer - East Germany
OUR CLIENT
A leading worldwide specialist in the development, manufacture and supply of metalworking fluids, a leader in custom chemical solutions.
In Europe, the company manufactures and supplies a wide range of metalworking products, including water-based and straight oil coolants for metal cutting and grinding.
The sales and distribution take place through its own sales branches in nine different European countries as well as via distributors in other countries.
THE ROLE
The Sales Engineer manages, coordinates, builds and develops the business with the constant goal to develop and maintain strong and profitable relationships with both current and potential (direct and indirect) customers and distributors.
The Sales Engineer is responsible for Sales and Marketing in the area with planning, budget, Margin responsibility and accountability; this includes annual as well as long term sales and margin planning.
KEY RESPONSIBILITIES
- Organising and structuring sales activities; regular visits to main Customers, Opportunities/leads & Distributors in the area, and supporting the sales team at other Customers, Opportunities & Distributors in their territory.
- Manage specific Global/European Accounts in the area and help develop growth strategies and (European) pricing agreements for those Accounts.
- Create new business and sales opportunities; help identify possible new markets for (new) products and (new) services through all channels within the country or for Europe.
- Continuously collect data and report on market trends, competitive products and pricing and update the CRM database with the latest information.
- Continuously update the progress on running sales opportunities in the sales area and review the CRM management report.
- Implement sales and marketing programs for targeted markets, products, or product groups. Manage agreed geographical area (territory.)
- Negotiations on local contracts and agreements.
- Local Technical Support to customers and distributors.
SKILLS
- Preferably, a Degree in Chemical or Technical Engineering with at least several years of commercial experience preferably in the higher value B2B consumable goods industry.
- Experience in MetalWorking / Metal Working Fluids industry/Industrial Lubricants.
- Excellent inter-personal skills and ability to build and develop cross-functional relationships at all levels inside a customer; Strong communication, selling and presentation skills, but also analytical.
- Flexible mind; able to cope with different cultures.
- Preferably, a network of contacts within the (metalworking) industry.
- Department
- Engineering
- Locations
- Germany
- Sectors
- Lubricants and Metalworking Fluid

About Witan Search
Witan Search is a specialist executive search and recruitment firm connecting top talent with leading companies in the chemicals, manufacturing, and personal care sectors. With deep industry knowledge and a global network, we help businesses secure professionals who drive innovation and growth.
Our consultative approach ensures we understand each client’s unique needs, delivering candidates aligned with their goals. We prioritise integrity, transparency, and quality in every search.