An almost perfect CV? Why good candidates get overlooked
In recruitment, we often talk about what works. But sometimes, the best lessons come from what almost worked.
At Witan Search, we see thousands of CV's a year. Many are technically sound, have the right background, and tick most boxes. But still, they don’t make the shortlist.
Why?
Because the difference between qualified and compelling often comes down to the details.
Here are four real-world CV examples that were nearly there... and what would’ve tipped the balance.
1. The Sales Manager Who Didn’t Quantify
“Results-oriented chemical sales manager with 10+ years of experience growing business in Europe. Strong network in adhesives, coatings and industrial clients.”
This person knew the sector. But they didn’t sell their achievements.Without figures or context, phrases like “results-oriented” don’t tell us much.
What would’ve helped:
- Grew revenue by €2M across 3 core accounts
- Onboarded 12 new clients in 2023
- Achieved 120% of annual target three years running
Numbers bring credibility. Specifics earn attention.
2. The Process Engineer Without a Story
“Experienced Process Engineer with strong analytical skills and a background in continuous improvement.”
Lean and Six Sigma are great, but we need evidence of impact.
Too many CV's stop at tools. The best ones show what changed because you used them.
What would’ve helped:
- Reduced production waste by 18% using Six Sigma DMAIC
- Designed a new process that cut cycle time by 6 hours per batch
- Led Kaizen event improving OEE from 68% to 84%
Outcomes show value. Methods alone don’t.
3. The Graduate Who Sounded Like Everyone Else
“Motivated graduate seeking an entry-level role in the chemical industry. Eager to learn and contribute.”
It’s not a bad start. But it’s not memorable either.
When you’re competing with hundreds of similar applicants, generic won’t cut it.
What would’ve helped:
- Final-year project on biodegradable surfactants shortlisted for presentation at the European Coatings Conference
- Created and led a university initiative focused on greener formulation methods
- Completed a summer internship researching alternatives to microplastics in personal care
Show what you’ve done, even if you’re early in your career.
4. The Senior Leader Who Got Lost in Vagueness
“Regional Sales Director. Managed teams, met KPIs, ensured growth across territories.”
It sounds impressive, but there’s no scale, no context, no clarity.
At senior level, we expect high-impact results. This was too vague to trust.
What would’ve helped:
- Led 12-person team across Germany, Austria and Switzerland
- Increased sales from €4M to €6.8M in 18 months
- Implemented CRM strategy that improved forecasting accuracy by 40%
High-level roles need high-level storytelling.
The Takeaway
A CV doesn’t need to be flashy or packed with buzzwords. It needs to tell a clear, credible story.
Whether you're a graduate or a regional director, the same rule applies:
If you don’t show the value you’ve added, someone else will.
At Witan Search, we don’t just match keywords; we read between the lines. If you're looking for talent that delivers, or a new role that suits your skills and ambitions, we’d love to help.
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